Episode Details

The Health Marketing Daily — September 07, 2026 In this episode: • A study of over 270,000 people linking higher blood levels of tyrosine — a widely sold cognitive supplement — to shorter lifespan in men is a major safety story for the brain health supplement category. • Inspired by Buxton Peak has gone live with a national ad campaign for its vitamin-and-mineral-enriched functional water range, signalling that the premium functional hydration segment is entering a mainstream push in UK retail. • New mouse research showing that sucralose and stevia may cause heritable metabolic changes across generations is a significant consumer trust story for the functional food and 'better-for-you' brand sector. • Italy's first digital obesity clinic focused on GLP-1 drug treatment has raised €2M to scale, illustrating how the GLP-1 ecosystem is spawning investable digital health businesses across Europe that will reshape the supplement and nutrition categories alongside them. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health