Episode Details

The FMCG Marketing Daily — September 07, 2026 In this episode: • Carrefour has turned its loyalty programme into a six-episode branded fiction series featuring 12 FMCG brands, raising the stakes on what retailer-brand co-marketing can look like in 2026. • Usage rights negotiations are emerging as the single biggest hidden cost inflator in creator marketing budgets, with direct implications for FMCG brands scaling influencer programmes across channels. • CVH Spirits is re-entering the South African premium Scotch market, signalling that challenger spirits distributors see emerging-market premiumisation as the growth lane the major houses are too distracted to defend. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO