Episode Details

Mark Howell is the Director Retailers EMEA at Rithum, where they help the world’s leading brands and retailers list, market, fulfill, and optimise products across every major commerce channel – from catalog to consumer. Rithum’s single connected network now has over 40,000 brands, suppliers and retailers including Walmart, Marks & Spencer, Samsung, and many more. Before his decade at Rithum Mark spent 10 years at Tesco supporting all drop ship and marketplace sellers to list and launch on Tesco.com. 

In this episode, Chloe and Mark unpack the hidden engine behind modern eCommerce growth: product data. They explore how brands can get products to market faster, manage listings across multiple marketplaces, and prepare their data for the next wave of AI-powered shopping and search. 

 

Hit PLAY to hear these 5 big wins: 

• 🤖 Why AI search is making product data more important than ever 
• ⚡ The “time to online” metric that directly affects revenue 
• 🛒 How to sell on multiple marketplaces without managing 20 separate stores 
• 🔍 The product data mistakes that lead to costly returns 
• 🧠 How leading brands structure data for both humans and AI shoppers 
• 🚨 Why retailers are becoming stricter about claims like “sustainable” 

 

Key timestamps to dive straight in: 

[05:53] Describing products with evidence 

[08:06] Managing different retail platforms 

[12:19] Brands asserting eCommerce guidelines 

[15:21] Negotiating retail brand guidelines 

[17:20] Handling Marketplace Customer Expectations 

[22:33] AI implementation challenges and oversight 

[23:22] Legal challenges in agentic commerce 

[29:34] Storing and sharing business data 

[32:04] Listen to Mark’s Top Tips! 

[36:17] Episode sponsored by Rithum. Find out more about Rithum >>> https://ecmp.info/rithum

 

Full episode notes here: https://ecmp.info/611 

 

Episode sponsored by Rithum. Find out more about Rithum >>> https://ecmp.info/rithum

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy