Episode Details

Politicians are racing to TikTok, but authenticity isn’t just about looking casual—it’s about real connection. Experts warn that treating social media like a billboard misses the point: voters crave two-way conversations, personal glimpses, and genuine listening—not policy pitches. While platforms promised to revolutionize politics by cutting out traditional media, in places like New Zealand, they’ve mostly stayed one-way broadcasts. Social media works best for reinforcing existing support, not converting new voters—especially younger ones, whose primary news source could be blocked by a new under-16 ban, making engagement harder, not easier.

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