Episode Details

Chase Impact, Not Attention

On Growth Notes, Frazier says most people chase a “scoreboard” on social media—followers, likes, views, comments, and reach—because it feels good, but those numbers reflect attention, not impact. He argues the one thing worth chasing to change a business is impact, measured by whether content helps someone, shifts how they think, solves a problem, clarifies confusion, or sparks a conversation. Frazier emphasizes that attention is fleeting, while impact is more likely to create business, noting that some large audiences generate little while smaller, impact-driven audiences build something strong through trust. When content is useful, relevant, and informed, attention can turn into authority and agency, which he says are essential right now. He also reminds listeners there are two days left to join Different before it closes on the 7th.

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