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Back to the Fundamentals: The New Rules of Sustainable CPG Growth (Andrea Bielli, Founder & Managing Partner at Sevendots)
Published 3 weeks, 2 days ago
Description
What are the fundamentals that brands need to get right first in order to create sustainable growth?
Why does penetration matter so much, and what are companies getting wrong when they focus too heavily on pricing or short-term growth levers?
How should brands rethink category definitions and their value propositions around consumer needs rather than the way the industry has historically defined them?
How should leaders think about the balance between price and volume and getting back to true volume growth?
What does that mean for national brands, and how important will meaningful differentiation and innovation be in creating long-term sustainable value?