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How a Messy Bike Chain Problem Became a $100K+ Kickstarter
Description
Launch your product in the next 90 days 🚀 Start here: https://tinyurl.com/3d43we7e— Episode 69: Masters of Crowdfunding —In this episode, Mark sits down with Jan and Josep, co-creators of CHA, a graphite-based bike chain lubricant and applicator. Jan and Josep share the story of turning a personal frustration with messy chain lube into a patented invention, and the lessons they learned building a completely new product category: from finding the right audience, to the value of "slow cooking" a campaign, and fulfilling to over 3,000 backers around the world.Links:Work with us: https://tinyurl.com/3d43we7e CHA: https://thecha.cc/ — Check out our other channels: @launchboom_official @LaunchBoom_Games