Episode Details

Best-selling author of The Fred Factor Mark Sanborn joins Marty Grunder to discuss how companies can use the little things to stand out from their competition. Mark shares how great customer service can set you apart, and how individuals can be leaders within their companies by chasing their passions.

Mark Sanborn CSP, CPAE is President of Sanborn & Associates, Inc. - an idea studio dedicated to developing leaders in business and in life. The mission of Sanborn & Associates is to transform knowledge into application to create a generation of leaders who make a positive difference, regardless of title. Mark is an international bestselling author, inspirational leadership keynote speaker, and noted authority on team building, customer service, and change. 

Discussion Points:

• How Marty and Mark met
• The Fred Factor and You Don’t Need a Title to be a Leader
• Mark’s postal carrier Fred
• Tell people ‘they make a difference’
• Difference between a ‘vendor’ and a ‘partner’
• 7 “Bs” of relationship building
• Inspiration vs. motivation for managing millennials
• Chick-Fil-A vs. Taco Bell
• Competent and Courteous
• How can leaders get teams to treat people better?
• FRED - Find the good ones, Recognize/Reward, Educate, Demonstrate
• Great leaders create other great leaders, not followers
• Mark’s second book - having great leaders at the top, middle, and in-between
• ROI - Relationships, Outcomes, Improvements
• Ambition vs. Leadership
• The GROW conference
• Views on the economy - confidence vs. certainty, agility and innovation

The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.

Resources:

Mark Sanborn LinkedIn

Mark Sanborn

The Fred Factor

GROW! Conference Feb 2024

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