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What AEO strategies are not working today?
Episode 1908
Published 1 month ago
Description
Most AEO strategies fail without strong SEO fundamentals in place. Jenna Hannon, founder and CEO of Hatter and former early marketing hire at Uber Eats, has built an AI search agency helping brands establish visibility across Google and AI-generated answers. The conversation covers positioning exercises as the foundation for AI search strategy, message consistency frameworks drawn from product marketing discipline, and execution models for maintaining brand coherence across traditional and AI-driven search surfaces.
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