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The MAGA Movement Is Falling Apart

The MAGA Movement Is Falling Apart

Published 6 months, 3 weeks ago
Description

After studying how authoritarian movements and cults collapse throughout history, one pattern keeps appearing. These movements do not fall apart all at once. They fall apart in levels. Each level leaves for a completely different reason. And the order is always the same.

After World War II historians studied exactly how the Nazi movement collapsed. The supporters did not all leave at once. They left in a very specific order. For very specific reasons.

MAGA is following the exact same pattern.

Here are the three levels of MAGA and how each one falls apart.

Level One: Casual MAGA

These are the flag wavers. The hat wearers. The people who shared the memes and went to the rallies.

They were never really fully in. They just liked being on the winning team for once.

Psychologist Henri Tajfel at the University of Bristol spent decades studying why people join political and social groups and why they leave. He called it Social Identity Theory. Tajfel found that people with low commitment to a group stay only as long as that group makes them feel like a winner. The moment it stops they walk away and find a new group to belong to.

In Germany the casual supporters disappeared the moment the war started going badly. Winning stopped feeling like winning and they were gone overnight.

In MAGA it worked exactly the same way. The rallies stopped feeling exciting. Being MAGA stopped feeling cool. And just like that the flags came down, the red hats disappeared into the back of a closet.

No explanation. No announcement. They just moved on. Quietly. Now they do not want to talk politics. It is a sore subject.

Soon they will never admit they ever supported Trump.

This first level is pretty much already gone.

Level Two: The True Believers

These people are different.

They built their whole identity around the movement. All their friends. All their social media. Their whole sense of who they were was MAGA.

Psychologists call this the Sunk Cost trap. The more you invest in something the harder it is to walk away. But everyone has a breaking point. And that breaking point is always personal.

Their grocery bill went up. Their healthcare got cut. Their job disappeared. And the pain became impossible to blame on someone else.

Andrew Schulz, the comedian who hosted Trump on his podcast Flagrant before the election and voted for him, is now publicly saying Trump did the exact opposite of everything he promised. His exact words: “I voted for none of this.”

Joe Rogan has the biggest podcast in the world with 29 million YouTube subscribers. He endorsed Trump and helped him win young male voters in 2024. This past week Rogan called MAGA a movement of dorks. Weird, uninteresting, unintelligent people. His words.

A group called Leaving MAGA had 1,500 subscribers at the start of 2025. By July they had 35,000.

These are not people who hated Trump. These are people who loved him. And the moment he hurt them personally they started slipping out the back door quietly without ever saying why.

After World War II researchers found that most ordinary Germans still privately believed Nazism was a good idea. Just badly applied. They did not change their minds. They just stopped saying it out loud. They went quiet. Changed the subject at dinner. Moved on without admitting anything.

NBC News polled over 20,000 Americans and found that out of every 100 MAGA Republicans 8 of them stopped strongly supporting Trump in a single year. Not because they woke up. Because it started hurting.

This level is fracturing fast. And with the loss of support here the erosion is going to accelerate quickly.

Level Three: The Fanatics

Christian nationalists. Proud Boys. Militia groups. The people who stormed the Capitol.

These people are not leaving. Ever.

Psychologist Leon Festinger infiltrated a doomsday cult in

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