Episode Details

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. 

In this special episode of Symposium Sessions recorded at the Sports ETA Symposium in Las Vegas, host Kathrine Nero sits down with World Rugby Consultant Mick Hogan to discuss the massive future of international rugby in the United States. Hogan shares exclusive insights into the strategic planning, immense fan turnout, and legacy-building required to host the globe's biggest rugby events.

Key Topics Discussed:

• Historic World Cup Bids: The United States has officially been awarded the Men's World Cup in 2031 and the Women's World Cup in 2033.
• Record-Breaking Attendance: The sport is experiencing massive growth in the US, evidenced by 61,000 fans selling out an Ireland versus New Zealand match in Chicago in a matter of hours.
• Momentum for the Women's Game: Women's rugby is hitting the big time, highlighted by a US versus Canada match in Kansas City that drew over 10,000 fans despite a major storm and tornado.
• The Host City Experience: Hogan outlines the strategy to test major NFL-style venues in cities like Chicago and Baltimore, emphasizing that these events bring affluent, traveling fans who turn a single match into a week-long festival.
• Global Reputation and Legacy: Hosting international rugby matches provides cities with immense global exposure, fosters civic pride, and drives local participation in the sport.