Episode Details

The FMCG Marketing Daily — September 05, 2026 In this episode: • KFC creating its first-ever global CBO role signals a structural bet that unified brand identity — not local market autonomy — is the path back to relevance for a struggling QSR giant. • Diageo axing 305 roles at its North American HQ is the clearest signal yet that its turnaround plan involves shrinking the marketing and commercial infrastructure behind its biggest revenue market. • Graza's NASCAR partnership is a challenger brand playbook move — using an unexpected cultural property to punch into mainstream awareness against entrenched olive oil incumbents. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO