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The Digital Commerce Daily | Sephora plans exclusive drops for TikTok | OpenAI expands ChatGPT ads globally and | Compare Group expands to 4 new

Published 1 month, 1 week ago
Description
The Digital Commerce Daily — September 05, 2026 In this episode: • Sephora is launching a dedicated 'Drop Shop' experience on TikTok Shop, turning product launches into monetised live commerce events — a major signal that prestige beauty is fully committing to social commerce. • OpenAI is rolling out ChatGPT advertising globally and building a full ad stack — making it the most significant new entrant to the performance marketing landscape since TikTok. • Compare Group — one of Europe's largest price comparison operators — is launching in Spain, Portugal, Italy and Austria simultaneously, reshaping the price discovery landscape for ecommerce sellers across southern and central Europe. Hosted by Marco & Klara. New episode every weekday. Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing
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