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PocketCasts Support Video Now — Should You Care?

Season 7 Episode 11 Published 1 week, 4 days ago
Description

My podcast app of choice, Pocket Casts, supports video — and after some Reddit spelunking, it turns out it has for a long time. That sent me back to a question I keep circling: is video actually worth it for your show?

I pull up the YouTube analytics for both of my podcasts, explain why a 74% jump in views hasn't moved the metric I actually care about, and lay out the two-question test I use to decide whether video earns its place in your process.

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