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What Actually Moves People: The Science of Influence | JonRobert Tartaglione
Description
Jon (John Robert Tartaglione) is a psychologist and behavioral scientist, and the founder and CEO of Influence 51. He is a globally recognized expert on influence, persuasion, and strategic communication, helping organizations understand what actually drives human behavior and decision-making.
With academic training spanning psychology, behavioral economics, and neuroscience, he has dedicated over a decade to answering one core question: What moves people? Today he works with leaders, companies, and institutions around the world to translate complex science into practical strategies that change how people think, act, and choose.
In this insightful conversation, Jon shares:
• What first sparked his curiosity about human behavior in his 20s
• Why online arguments rarely change minds
• The biggest misconception about persuasion
• The five principles of influence
• Why the human brain is not a computer
• How to create the conditions for real attitude change
If you’re in your 20s navigating conversations, leadership, relationships, or wanting to understand why people (including yourself) think and decide the way they do, this episode offers clear, science-backed insight.
Timestamps below ⬇️
#Influence #Persuasion #BehavioralScience #ConversationsWithSekani
Connect with JonRobert Tartaglione
Website:https://www.influence51.com/
LinkedIn:https://www.linkedin.com/in/jonrobert-tartaglione-ph-d-21b26770/
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Chapters
0:00 - Intro & Welcome Jon Tataglion
1:40 - Curiosity About Human Behavior in His 20s
8:15 - Why Online Arguments Rarely Work
15:30 - The Biggest Misconception About Persuasion
23:10 - Psychological Reactance Explained
31:45 - The Five Principles of Influence
40:20 - Why the Brain Is Not a Computer
48:50 - How to Create Real Attitude Change
57:15 - Final Advice on Influence