Episode Details

The Health Marketing Daily — September 04, 2026 In this episode: • A beauty industry veteran has launched a wellness brand into the allergy supplement category using consumer brand tactics borrowed from skincare — a live case study in cross-category disruption for health marketers. • Hangover-prevention supplements are crossing into mainstream retail and fine dining, signalling the emergence of a credible new sub-category within the wellness supplement market. • UK functional water brand Inspired by Buxton Peak has gone live with a consumer advertising campaign leading on vitamins and minerals — a sign that functional hydration is entering a more competitive, above-the-line marketing phase in British retail. • Barilla is acquiring a fast-growing nutrient-dense mac-and-cheese brand, signalling that one of Europe's largest pasta groups is actively building a functional food portfolio through acquisition rather than internal innovation. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health