Episode Details

The FMCG Marketing Daily — September 04, 2026 In this episode: • The leading non-alcoholic beer challenger brand just made a significant CMO hire as it signals a major step-up in marketing ambition — a direct threat to AB InBev and Diageo's no-and-low alcohol plays. • Barilla's acquisition of Goodles — a nutrient-dense mac-and-cheese challenger — is a textbook case of a heritage FMCG brand buying its way into a consumer trend it couldn't build organically. • Lush is activating a live in-store campaign against social media harm, doubling down on its years-long refusal to advertise on major platforms — turning brand purpose into a direct media strategy differentiator. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO