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Toys R Us Is Really Back | Los Angeles News
Description
Toys R Us is roaring back with a bold, nationwide comeback—opening 30+ stores including a new one in Northridge, California. After filing for bankruptcy and closing all U.S. locations in 2018, the brand bounced back under new owner WHP Global, launching small stores in NJ and TX before scaling up with a flagship in NJ and Macy’s partnerships that boosted toy sales 15x. Fans are thrilled by the nostalgia, calling for other retro brands to return too. The strategy? Aggressive expansion: malls, airports, even cruise ships—this isn’t just a comeback, it’s a full-blown “air, land and sea” revival.
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