Episode Details

If your sole purpose of coaching is to make money, don't become a coach. It is profitable, but it can be lucrative and burn you out.

In this episode, Tom Krol sits down with Henry Washington to talk about why coaches need to get clear on the life they actually want before building their coaching program.

Henry shares how he went from helping people for free to creating courses that eventually generated $10,000 to $15,000 a month, and how that grew into a coaching community. He also explains why he never wanted to chase customers or constantly change his offer just to make more money.

Listen and enjoy the show!

You’ll Learn How To:

• Build your coaching program around the life you want
• Figure out how much time you really want to give to coaching
• Start by helping people instead of immediately building an offer
• Stay focused on one offer

What You’ll Learn in This Episode:

• (03:11) Henry’s real estate journey from one house to 150 doors
• (04:33) The problems that come with having a big portfolio
• (05:29) Cash flow can be harder to live off than it looks on paper
• (09:55) How Henry accidentally got into coaching
• (10:55) The panic attack that pushed Henry to learn about real estate investing
• (13:41) The moment Henry realized he had a responsibility to help other people
• (15:07) Henry started sharing his real estate journey on Instagram
• (17:17) Unintentionally creating his first two courses
• (20:03) What new coaches should and should not do
• (21:00) New coaches should start with their life, not their offering
• (21:37) Build your program around the time you actually have
• (23:19) Go where the audience is
• (24:29) Henry relied on organic growth before using paid ads
• (26:58) The two battles every coaching business is fighting
• (28:30) The difference between chasing customers and attracting them
• (30:58) COVID changed what customers expect from coaches and online education
• (34:28) Connect with Henry Washington

Who This Episode Is For:

• New coaches who are thinking about starting a coaching business
• Real estate investors who want to turn their experience into coaching
• Coaches who feel trapped by the business they built
• Entrepreneurs who want more freedom and less pressure

Why You Should Listen:

This episode reminds you that your coaching business should support the life you want, not become the life you have to escape.

Connect with Henry Washington:

• Website: https://www.seeyouattheclosingtable.com/ 
• Instagram: https://www.instagram.com/thehenrywashington/ 

Resources: 

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com