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Auburn’s Off-Campus Game and NIL Revenue | Birmingham News

Auburn’s Off-Campus Game and NIL Revenue | Birmingham News

Published 2 days, 11 hours ago
Description

Auburn’s season opener against Baylor is being played in Atlanta, not at Jordan-Hare Stadium, sparking debate over tradition vs. revenue. Peach Bowl CEO David Epps defends the move as a strategic shift driven by NIL opportunities — a $4M package for 24 athletes to promote the game via social media and merch. While it aims to keep players engaged and cash in on new income streams, critics argue it undermines the soul of college football by moving games off campus. Though weather may favor the neutral site, many fans still believe the heart of the sport belongs where it’s always been — on campus.

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