Episode Details

I sat down with Rich Keller, a former corporate branding executive who walked away from a thirty-year career on the spot to help people discover their identity in a single word. 

Rich breaks down why so many of us stumble when someone asks "tell me about yourself," and how conflating what we do with who we are quietly steals our confidence, our resilience, and our sense of purpose. 

We talk about Apple, Steve Jobs, and why iconic brands never waver from their core value, then bring it back to something deeply personal: grief, gratitude, and what it means to keep showing up when life reminds you that time is not guaranteed. 

What's the one word you'd use to describe yourself?