Episode Details

The Health Marketing Daily — September 03, 2026 In this episode: • The parent company of David Protein — already facing allulose labelling lawsuits — has just raised $250M to scale manufacturing and launch a new snack brand, making this a major funding moment in high-protein consumer health. • New German consumer research reveals that shoppers want longevity-positioned foods and supplements but are firmly unwilling to pay a premium — a direct challenge to the pricing strategy of most functional health brands. • Italy's first digital obesity clinic focused on GLP-1 drug treatment has raised €2M to expand its AI-driven care model — signalling how the GLP-1 wave is reshaping the European digital health and adjacent supplement ecosystem. • A German startup is commercialising a long-forgotten tuber as a novel plant-based protein source, offering brands a differentiated, sustainable ingredient story at a moment when the protein category is crowded with pea and soy. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health