Episode Details

The FMCG Marketing Daily — September 03, 2026 In this episode: • Unilever is attempting one of the trickiest moves in brand management — maturing an iconic but juvenilised brand without alienating its core equity. • PepsiCo consolidating its entire global media spend under one holding company is a landmark agency decision that will reshape how both Coke and Pepsi reach consumers worldwide. • Diageo removing responsible drinking and sustainability targets from executive pay is a significant public signal about how far the ESG rollback has now reached inside major FMCG boardrooms. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO