Episode Details

Marketing success is being measured wrong—data chaos favors last-touch attribution, ignoring the real groundwork. Top-of-funnel efforts like brand awareness are undervalued, starving performance channels and driving up costs. Social media’s shallow attention battle can’t compete with streaming TV and audio, which drive deeper engagement and branded searches—but get way less ad spend. It’s time to rethink where you’re investing: precision-targeted streaming isn’t just noise, it’s the missing layer that fuels your entire funnel.

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