Episode Details

A Montreal bakery sparked a tax law debate by advertising “free tax” on six pastries — only to discover Quebec’s tax code already exempts those items, making the offer legally meaningless. Revenu Québec and consumer protection officials are now weighing whether the sign misled shoppers by pretending to offer something that wasn’t there to begin with. The bakery remains silent, leaving consumers and regulators to question intent versus oversight — a tiny sign with big implications for honesty in marketing.

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