Episode Details

Do you ever feel like your calendar is full, but your bank balance doesn't show it?

In this episode, I sit down with Linda Hunt, a profitability and pricing expert who helps business owners set work boundaries that actually protect your energy, instead of draining it. We talk about why pricing pressure is almost never really about the numbers — it's a symptom that your business isn't set up to support you.

Linda shares her Perfect Pricing Formula, a simple way to work out your true professional capacity, so you stop pricing from fear and start pricing from your real value. We dig into the three places profitability pressure shows up (the sales conversation, scope creep inside the work, and your business structure), and why understanding this is one of the most actionable insights you can apply this week.

If you're someone who over-delivers, undercharges, or hears that little voice asking “who am I to charge this much,” this conversation is for you. Linda and I get honest about our own money stories, the courage it takes to hold your rate without your voice shaking, and why leadership capacity starts with strong, kind boundaries, not hustle.

This is entrepreneurship and productivity at its most practical: learning to run a business that pays you fairly for the value you bring, without burning yourself out to prove you're worth it. It's some of the best productivity tips women entrepreneurs juggling pricing, capacity and confidence will hear this year.

🔗 Connect with Linda Hunt (if you're listening to this in August/September, make sure to grab a seat to Linda's profitability masterclass.)

Grab a free chapter of Linda's book, The Money Conversation, at moneyconversation.net.

✨ Ready to Take Action?

🕰️ Curious what your own capacity actually looks like right now? Take my Capacity Snapshot to see where your time and energy are really going: https://tally.so/r/zx49NR

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Thanks for listening!

What's really stealing your CEO time? Every entrepreneur has a dominant productivity pattern — a way of working that feels normal, even productive. But when you're the CEO, that pattern has a cost.

It shows up as full days with no real progress. As never having time to sell, to build, to think. As always being busy but never feeling ahead.

You might recognise yourself in one of four patterns: The Overloaded Operator, The Momentum Chaser, The Preparation Loop, or The Capable Bottleneck. 

Find out which one is your dominant pattern 👉 Take my quiz: https://annerajoo.com/quiz

Or book a complimentary productivity assessment with me and start reshaping your approach to productivity and success.

Don’t forget to connect with me on Instagram @_annerajoo_ and share your key takeaways from this episode! Your insights mean a lot to me!