Episode Details

Stop sounding like your competitors or - worse - like nobody at all! Go here 👇
https://copyhackers.com/challenger-voice/

And to train your copywriters so they nail this stuff, go here 👇
https://geni.us/copysellingbook

HERE’S WHAT’S UP: The brands you love have a voice, even if you aren’t sure what it is or how to describe it. And if you run growth or marketing at a challenger brand, your voice can be your highest-impact opportunity. But a stellar voice is NOT the result of a few adjectives on an unread sheet of paper.

Look, if you've ever written website / email / ad copy that sounds exactly like your competitor's… felt like your brand blends into every other one in your industry… or watched someone with a weaker offer or product win because their voice is instantly recognizable and yours isn't…

…this video will show you how to find your brand voice and articulate it better than 99% of people.

Watch to see how I break down the 6 steps I use to build a voice that becomes an uncopyable moat, including:

✅ the "lineup test" that reveals whether your copy is category wallpaper,

✅ why the strongest brand voices are modeled on a specific person (think Ryan Reynolds for Mint Mobile) instead of built by committee, and

✅ how to find the fight your brand is actually willing to pick.

Because your brand voice isn't a style choice you make after the logo. It is in fact the one decision that shapes every decision that follows.

Upgrade your brand-voice skills here 👇
https://cs.copyhackers.com/courses/master-of-brand-voice

💬 Comment the brand voice you can spot in a lineup without seeing the logo.
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