Episode Details

Use this link to book a call about your challenger brand:
https://joannawiebe.co/contact

Some of the world’s biggest brands aren’t interesting - but the challengers eating market share absolutely are. If you’ve struggled with building an interesting brand - for yourself or your business - this video will break down what to do and how… without resorting to gimmicks or trying too hard.

Watch this vide to the end to see how I break down the 5 secrets behind unforgettable people and brands, using examples from Duolingo, Goop, Apple, and Patagonia. Plus, the psychology that makes them stick (the Von Restorff, Zeigarnik, pratfall, and Marmite effects). Because being liked is what forgettable brands and forgettable people aim for. Being interesting is the free, unfair advantage almost nobody has the guts to actually use.

Need help finding the courage to be really interesting and build your brand? Book a conversation with our team:
https://joannawiebe.co/contact

Find your brand voice and message👇
https://cs.copyhackers.com/

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