Episode Details

🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

If you're starting a coaching business in 2026, don't waste your first month on a logo and a business name, that's not step one, and I watch new coaches do it constantly. Here's how to actually pick your niche properly, how to build a real offer instead of a vague promise, why copying other coaches' content will quietly sink you, and the order to message people in once you're posting.

I break down picking your niche in three layers instead of one, building an actual offer around six components instead of a vague promise, why content that copies another coach falls flat and being yourself outperforms it, and the warmest to coldest order to message people in once you're actually posting. Content is what makes the DMs work at all, so we start there first.

#howtostartacoachingbusiness #onlinecoachingbusiness #coachingbusiness #startingacoachingbusiness

Connect with Zac Perna:

• Instagram: https://www.instagram.com/zacperna/
• Facebook: https://www.facebook.com/zacpernafitness/ 
• TikTok: https://www.tiktok.com/@zacperna
• Website: https://www.zacperna.com/ 
• YouTube: https://www.youtube.com/@ZacPernaShow/videos 
• Podlink: https://pod.link/1798655360 
• Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  
• Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360