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UCLA Fires AD Amid Football Reset | Los Angeles News
Description
UCLA just pulled the trigger on a major athletic department overhaul, firing AD Martin Jarmond just before kickoff — a move fueled by financial collapse, fan frustration, and a controversial Pac-12 exit. With $1 billion in debt and plummeting football attendance, Chancellor Frenk declared the old path unsustainable. Enter Tim Harris, former Lakers exec, stepping in pro-bono to rebuild trust and reignite passion — all while navigating conference chaos, NIL shifts, and new coach Bob Chesney’s arrival. It’s UCLA’s reset button, hoping to recapture glory and soul.
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