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How NBC’s Soccer Gamble Paid Off | Los Angeles News
Description
NBC’s 2013 gamble on Premier League rights—once seen as a long shot with soccer barely registering in American sports culture—has paid off massively. Fourteen seasons later, the league draws over a million viewers per game, up 16% from last year, fueled by rising popularity, streaming dominance, and a young, advertiser-friendly audience. Anchor Rebecca Lowe, who’s been there since day one, helped turn soccer into mainstream U.S. entertainment by bridging new fans and hardcore supporters. What started as a risky bet is now a sure thing—with even production staff growing up watching the Premier League.
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