Episode Details

A difficult property market doesn’t have to mean a difficult year for your estate agency.

In fact, a tougher market can be exactly where the best estate agents start to stand out.

In this episode, I look at what you should be focusing on when properties are taking longer to sell, buyers are more cautious and the market isn’t doing you any favours.

We cover why pricing becomes more important than ever, why you need to stop blaming things outside your control, and how proper estate agency skills can help you put deals together when other agents can’t.

I also explain the importance of thinking about the differential between someone’s current property and their onward purchase, how to move the “chips” around a chain to make deals work, and why a falling market can actually benefit homeowners looking to trade upwards.

And finally, we talk about why a tougher market is often the worst possible time to cut your marketing.

Because anyone can look like a great estate agent when everything sells.

The best agents prove it when the market gets tough.

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