Episode Details

The Health Marketing Daily — September 02, 2026 In this episode: • A $1 billion divestiture of seven supplement brands signals a major strategic pivot by one of the world's largest food companies — reshaping the competitive landscape for every European supplement brand overnight. • Germany's Rewe is launching its own functional protein private label brand — a major retail power move that puts pressure on branded sports nutrition and protein product manufacturers across Europe. • Target's decision to stock both a celebrity-fronted hydration supplement and a science-led performance brand side by side reveals how mass-market retailers are now treating the supplement aisle as a prestige battleground — a trend European health retailers cannot ignore. • New analysis revisiting decades of Vitamin C cold-prevention research finds no protective effect for most people — a direct challenge to one of the supplement category's highest-volume seasonal marketing claims. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health