Episode Details

The FMCG Marketing Daily — September 02, 2026 In this episode: • Hershey's is using K-pop crossover act Katseye to reframe chocolate indulgence for Gen Z — a direct signal of how legacy confectionery brands are fighting back against better-for-you challengers. • PepsiCo's confirmation of damage to a Ukrainian production facility raises the brand-strategy question of how a global FMCG company manages market presence, supply continuity, and reputational positioning in an active conflict zone — a distinct operational-brand challenge from the Mondelez story already covered. • Domino's is mounting a direct brand challenge to burger QSR icons — a bold category-crossing competitive positioning move that any FMCG brand manager in food and beverage should study closely. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO