Episode Details

Episode #39 — Beer’s next big competitor may not be beer

The opportunity isn’t just more beer drinkers. It’s more reasons to drink beer.

What if the biggest opportunity for beer isn’t taking share from another beer — but competing with everything else we drink?

Dan Kopman of the World Brewing Alliance joins Brent Atthill to explore why non-alcoholic beer could open entirely new occasions for the category — from choosing a beer instead of a soft drink at a party to reaching for one after a run.

They discuss changing demographics, affordability, the rise of non-alcoholic beer, and why brewers increasingly find themselves competing not only with wine and spirits, but with the wider beverage category.

Dan also explains why he believes non-alcoholic beer could reach 100 million hectolitres globally — and why its growth may only be starting to accelerate.

Plus, Brent and Danielle share the latest market update and ask: if brewers are looking at the soft drinks market, what happens when soft drinks start looking back?

Tune in to Pursuing the Perfect Pint on Apple Podcasts, YouTube and Spotify.