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5 business lessons from Dolly Parton: building more than a business ( Business Development )
Description
Dolly Parton was one of the world's most recognisable entertainers, but behind the rhinestones, music and humour was also an extraordinary businesswoman who understood branding, intellectual property, partnerships, tourism and the power of investing back into the community that helped shape her.
In this special episode of The 5-Minute Business Boost, Sam looks beyond Dolly's music to explore five practical lessons small-business owners can take from the way she built her career and legacy.
From refusing to give away the publishing rights to I Will Always Love You, to helping transform tourism in East Tennessee through Dollywood, Dolly's story is a fascinating example of knowing the value of what you create and remaining unmistakably yourself as you grow.
We also explore Dolly Parton's Imagination Library, which began in her home county in 1995, inspired by her father who could not read or write, and grew into an international program delivering free books to children from birth to age five.
It's a wonderful example of solving a real problem, removing barriers and building something capable of becoming much bigger than the person who started it.
In memory of Dolly
Dolly's family has asked those wishing to honour her memory to consider supporting Dolly Parton's Imagination Library in lieu of flowers.
Donate to Dolly Parton's Imagination Library
A fitting way to continue a remarkable legacy — helping put books into the hands of children.
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