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#133 Making Podcast Ads Fully Performance-Based | Jordan Bentley & Tye DeGrange
Episode 134
Published 1 month, 3 weeks ago
Description
Jordan Bentley, founder of Audio Hook, explains how he built a performance-based podcast advertising model where brands only pay for real outcomes, not impressions. He and Tye talk about why AI made ad production easier (not the strategy), and why geo-based incrementality testing beats promo codes for proving what's actually working.