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• Over 70% of active podcasts aren't in all the podcast directories that they could be. That's the surprise discovery by podcast host Buzzsprout: which has redesigned its directory submissions process to add your podcast to 16 directories in just one click. In the two weeks since launch, the company says that more than 5,200 Buzzsprout podcasts have added at least one directory where they weren’t listed before.
  • We've a list of all the directories you might want to be in.
• East Coast Studio was just celebrating its Cassette Culture podcast's finalist spot in the UK's Independent Podcast Awards, when Spotify pulled the entire podcast from its platform - for ten weeks. Why? Spotify pulls shows with lots of music - even if you have a licence (it's in the terms) - and Spotify's robots disagreed with the music in just one episode of this show, yanking the whole lot. Host Martin Franklin warns us not to rely on one particular platform: and be careful which embedded players you use.
• "YouTube did us all a favour", says Dan Granger, discussing the recent changes to its play metric on his LinkedIn page. "It felt like a kick in the pants," he said, but he added "by introducing a fresh load of chaos and confusion into the marketplace, they’re inadvertently proving exactly why we need across-the-board standardized metrics." Meanwhile, Dan Misener suggests that the new YouTube play metric has essentially doubled the numbers, according to data seen by Bumper.

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