Episode Details

How do you scale a boutique hotel company without losing the creativity, personality, and local connection that make independent hospitality so special?

In this episode, David Millili and Steve Carran sit down with Jorgan von Stiening, President of Palisociety, to explore the strategy behind scaling a successful boutique hotel company while staying true to its brand and guest experience.

Jorgan shares his journey from accounting and hospitality consulting at Ernst & Young to joining Palisociety and helping the company grow from three hotels to a much larger portfolio across multiple brands and markets. He also breaks down Palisociety’s partnership with Design Hotels and Marriott Bonvoy, explaining how the company is using Marriott’s global reach and loyalty base while maintaining its independent identity.

In this episode, you'll learn:

• How to scale boutique hotels without losing their identity
• Why systems and SOPs are critical to independent hotel success
• The business value of in-house design, marketing, and branding
• How Marriott Bonvoy is changing Palisociety’s customer acquisition strategy
• What major events like the 2028 Olympics could mean for Los Angeles hotels

This episode is sponsored by Sip Tea: https://sip-tea-path.com/

Watch the FULL EPISODE on YouTube: https://youtu.be/HNlQ5NDIyJo

Links:
Jorgan on LinkedIn: https://www.linkedin.com/in/jorganvonstiening/
Palisociety: http://palisociety.com/

For full show notes head to: https://themodernhotelier.com/episode/324

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Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil.