Episode Details

So you didn't market your business this summer. You meant to. You had a plan back in May, and then June happened, and then it was July, and now it's the end of August and your last real piece of content went out sometime around May long weekend.

I'm joined by my first-ever returning guest, Tayler from Enji. You might remember her from episode 27, where we talked about accidental marketing and how to build an actual strategy instead. That one became a listener favorite, so if you missed it, go back for it after this.

In this conversation, we get into what to actually do when you're starting from a dead stop with Q4 breathing down your neck. Tayler has strong opinions about the two ways people react to a marketing gap (one of them is trying to make up for lost time in a weekend, and it does not work), what to reintroduce before you ask anyone to buy anything, and why the content you publish today isn't really for today at all. 

🎙️ In This Episode:

• Why going “all in” right after a break is a recipe for burnout
• How to reintroduce yourself to your audience without the awkward “sorry I disappeared” post
• Smart ways to warm up your leads before Black Friday
• The easiest low-lift content ideas to restart your marketing
• How to use blogs, old content, and Enji’s repurposing tools to save time
• Why restraint (and pacing) is key to sustainable marketing

🔗 Links Mentioned:

Read the full shownotes: https://thekarareport.com/134

Learn more about working with our team: https://thekarareport.com/services

Sign Up For a Free Trial With Enji: https://thekarareport.com/enji

Follow me on Instagram: https://instagram.com/thekarareport