Episode Details

In this episode of the IP podcast, Brad Boldt reconnects with Seth Zaremba, founder and CEO of b atomic, for an update on everything that's evolved since Seth's last appearance on the podcast in 2025. b atomic started as a push-button endorsement tool and has grown into a full AMS-integrated automation platform that plugs directly into HawkSoft. Seth walks through how Service Center works in practice — from vehicle changes that go from 15 minutes to 15 seconds, to fully automated personal lines remarketing that lands bind quotes inside HawkSoft 30 days before renewal.

Takeaways

• 15 minutes of processing now takes 15 seconds. The data's already in HawkSoft — b atomic just moves it.
• Automated remarketing lands inside HawkSoft 30 days before renewal.
• b atomic is 70% cheaper than a virtual assistant.
• AI is coming for your excuses, not your relationships. The independent agency of the future is relationship-first, processing-last.
• Everything becomes a case. Phone, email, HawkSoft — it all flows through Service Center at the lowest cost in the industry.

Previous episodes featuring Seth Zaremba:
b atomic Pt. 1 - Apple Podcasts and Spotify
b atomic Pt. 2 - Apple Podcasts and Spotify

Learn more about b atomic:
https://www.batomic.com/
https://www.linkedin.com/company/b-atomic-llc/

To get in touch with today's guests, reach out below:

• Seth Zaremba (click here)
• Brad Boldt (click here)

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