Episode Details

Go here to take the founder-led brand assessment 👇
https://joannawiebe.co/style-assessment

Personal brands are such a huge topic right now - on LinkedIn, Instagram and YouTube - and if it’s got you thinking about YOUR brand as a founder / entrepreneur, be glad this video found you.

Because if you've ever poured money into ads that didn't convert…

watched your company's Instagram sit at the same follower count for months…

or noticed competitors with worse products winning because their founder shows up online and yours doesn't…

then this video will show you how to build a founder-led brand that makes customers chase you in 2026 and all the way through 2027+. In it, I break down the 5 founder-led brand types working right now, with examples from Glossier, Basecamp, Dollar Shave Club, Gymshark, and Patagonia. These brands have created not just loyal but RABID fan bases… in ways the strangely named “brands” selling on Amazon right now just never can.

Your job as the founder is to grow the business. And like never before, YOU can grow the business by being YOU, publicly. Think about it. In an interweb flooded with AI slop… in a tough economy where people are being careful with where they put their money… and with all the faceless companies, consumers and businesses alike are not simply buying products, services or solutions today. They are 100% buying the people behind those solutions.

They can buy BECAUSE of you.

You can be the Oprah or Walt Disney of your space. Watch the video to see how.

💬 Comment which of the 5 founder-led brand types fits you best.
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We work with founder-led brands and founders. Start with this assessment: https://joannawiebe.co/style-assessment

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