Episode Details

The Health Marketing Daily — September 01, 2026 In this episode: • New mouse research showing sucralose and stevia produce heritable metabolic effects dramatically raises the stakes for brands using these sweeteners in functional foods and supplements. • Factor's decision to build a celebrity-fronted GLP-1 meal plan campaign signals that functional food brands are now treating GLP-1 users as a distinct, addressable consumer segment worth marketing to directly. • Kroger is converting its store network into experiential wellness destinations — a retail strategy shift that European grocery and pharmacy chains will be watching as a template for health category engagement. • A clinical trial showing the ketogenic diet outperforms both Mediterranean and low-fat diets on liver fat and metabolic markers gives keto-aligned supplement and functional food brands a powerful new evidence anchor. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health