Episode Details

The FMCG Marketing Daily — September 01, 2026 In this episode: • Dr. Squatch is making a deliberate bet that live experiences with a mega-creator will out-perform paid media — a direct challenge to how FMCG challenger brands typically allocate their growth budgets. • Cheez-It is launching a new creative platform built entirely around college football fan culture — a direct bid by Kellanova to own a seasonal occasion the way Doritos owns the Super Bowl. • Fernando Machado's first campaign as Chipotle's Chief Brand Officer deploys 100 creators across 50 real kitchens — a scaled authenticity model that any FMCG brand manager using influencer content should study closely. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO