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Stop Treating LinkedIn Like a Resume (You’re Invisible)
Description
EP 3218 Most professionals treat LinkedIn like a dusty online resume, relying on outdated hacks that actively hurt their reach. LinkedIn's 360Brew AI system demotes engagement bait and fake metrics, rewarding authentic profiles engineered like high-converting landing pages. Fix your headline, summary, and skills today to make recruiters come to you.
Timestamps
00:00 – The Death of Old LinkedIn Growth Hacks
00:23 – How the 360Brew AI Algorithm Ranks You
00:57 – Semantic Skill Graphs & "Open to Work" Signals
01:27 – Profile Photo Framework (Why AI Avatars Fail)
01:58 – The 2-Second Headline Hook
02:14 – Writing an "About" Section with the PAS Framework
02:41 – Leveraging the Underutilized Featured Section
03:01 – Beating Dwell-Time Metrics with Content
03:28 – Strategic Job Search Resources