Episode Details

Time to put on your overalls and straw hat, grab a pitchfork and jump in the tractor. Today we are talking about farming! Actually, not the "get up at 5 am to milk the cows" kind of farming… but the "consistently nurture your prospects along with advertising until they finally need what you sell and they automatically call you" kind of farming. Rich is going to tell his world famous Wall Drug story, talk about something he calls "accelerated discontentment," and once that foundation is built, give you 5 ways to use farming in your marketing.