Episode Details

A big network moves distribution to Flightcast

Episode 2416 Published 3 weeks, 1 day ago

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In Australia, LiSTNR has partnered with Flightcast to power its podcasting distribution, including video. More than 150 shows will move onto Flightcast, which was launched by Steven Bartlett and Rox Codes in Oct 2025 - it's the company's biggest customer yet. LiSTNR is run by Australia's largest commercial radio company SCA: they currently use Triton's Omny Studio for podcast hosting.
Triton Digital and radio playout provider RCS have announced programmatic audio advertising for broadcast radio: allowing broadcasters to monetise traditional radio advertising with the same automatic, data-driven workflows used in podcasting. The companies are both owned by iHeartMedia, which operates more than 860 radio stations across the US.
Audio internet advertising in Australia grew by 6.6% in FY26, according to new data from IAB Australia. The market grew to AUD $353mn - (US $252mn). Podcast advertising was AUD $40mn (US $29mn) for the quarter ending June 2026, up 13% year-on-year.

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