Episode Details

In this episode, Carl continues his exploration of a different approach to marketing with a simple question: Where are you still smoking? Before worrying about SEO, websites, content, or the latest marketing tactic, he argues that we should fix the boring basics first: return the email, call people back, show up on time, do what you said you would do, and say thank you. It’s a reminder that some of the best marketing isn’t marketing at all. It’s simply doing the work well and taking care of the people already knocking on the door.

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