Episode Details

On today's podcast, we have Professor Ray Taylor.

Ray is a Professor at Villanova University, Pennsylvania, United States.

Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!

Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years.

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Guest Profile

Professor Ray Taylor

Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao 

Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long

Host Profile

Dr Zac Anesbury

Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en

Twitter/X: https://twitter.com/ZacAnesbury

LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au

Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

BOOK LINKS

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International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 

Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4

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