Episode Details

Dr. Alison Edgar MBE is one of the UK’s most recognised sales experts, a keynote speaker, TV business expert, and the woman known as the Entrepreneur’s Godmother.

But her approach to sales is NOT about being pushy, manipulative or having the perfect script.

It’s about understanding people.

And if you think you’re “just not a salesperson”, Alison wants to change your mind.

In this conversation, Alison reveals:

- Why people who think they’re BAD at sales probably aren’t - and what they’re missing 👀

- The sales framework she created that ended up in Ireland’s national apprenticeship programme 💪

- Why understanding different personality types can COMPLETELY change the way you sell 🧠

- The BIGGEST mistakes business owners make when trying to close a sale

- How to know when it’s actually time to ASK 💰

- Why networking ISN’T about selling to the people you meet 🤝

- How to become more confident in selling, even if you don't currently like sales

Plus, the incredible story of how she received an MBE for entrepreneurship, why she got into Daniel Priestley’s taxi (?!), and the business lesson she believes matters more than simply working harder.

Alison doesn’t believe great salespeople are born.

Sales is a skill. And like any skill, it can be learned.

Because once you understand the process, understand the person in front of you, and have the confidence to actually ask for the sale - selling starts to feel VERY different.

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Dr Alison's Links

Alison’s website https://www.alisonedgar.com

Alison’s LinkedIn https://www.linkedin.com/in/alison-edgar/

Alison’s Instagram https://www.instagram.com/thealisonedgarmbe/?hl=en-gb

The Intrapreneur Mindset Scorecard www.alisonedgar.com/the-intrapreneur-mindset-scorecard

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#DontWorkHarder #BusinessGrowth #SalesandMarketing